{"product_id":"hacking-the-human-mind","title":"Hacking the Human Mind","description":"\u003cp\u003e\u003cstrong\u003ePremium Quality \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e- Card cover \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHow did the world's best brands get so big?\u003c\/p\u003e\n\u003cp\u003eThey had more than great products – they hacked the human mind.\u003c\/p\u003e\n\u003cp\u003eThis book reveals their secrets.\u003c\/p\u003e\n\u003cp\u003eRichard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science underpinning the success of seventeen leading brands, including Apple, Dyson, Red Bull, and Starbucks.\u003c\/p\u003e\n\u003cp\u003eWhat is it about Amazon that pulls us back again and again?\u003c\/p\u003e\n\u003cp\u003eHow does a two-minute wait make Guinness taste better?\u003c\/p\u003e\n\u003cp\u003eWhy do we pay more for water than we know it’s worth?\u003c\/p\u003e\n\u003cp\u003eThe answers are all in this book. Moving beyond theory, Hacking the Human Mind is a practical, accessible and engaging guide, filled with techniques to help you level up your marketing.\u003c\/p\u003e\n\u003cp\u003eYou too can make your brand the one people reach for – without them ever really knowing why.\u003c\/p\u003e","brand":"Thebooksplatform","offers":[{"title":"Default Title","offer_id":67940786635033,"sku":null,"price":1300.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/4813\/8265\/files\/083fb136-e65d-4dce-b3b9-cf27b1f92d50.jpg?v=1793029617","url":"https:\/\/thebooksplatform.com\/products\/hacking-the-human-mind","provider":"Thebooksplatform","version":"1.0","type":"link"}